The first filter was designed to interact with the physical Moonglow Gift Set, specifically for their influencer pre-seed campaign. Using plane detection, users could align a 3D rendering of the gift set with their physical unit, initiating a further immersive experience. Alongside their physical set, users can view a 3D rabbit hop into the camera scene followed by instructions guiding them to swipe around the screen the move the rabbit. As the rabbit moves, 3D floral elements appear in its path allowing users to create their own Mid-Autumn garden-scape. This filter not only augmented the physical product but also engaged users creatively, allowing them to manipulate the scene with simple gestures. To coincide with their marketing strategy, we produced two separate filters. For their influencer pre-seed campaign, the Instagram filter guides those with the unit in-hand to align a 3D rendering of the gift set with their physical product using plane detection. Once users drag and resize to match up their unit, they tap to start the experience, setting a boundary for the digital elements that appear. Alongside their physical set, users can view a 3D rabbit hop into the camera scene followed by instructions guiding them to swipe around the screen the move the rabbit. As the rabbit moves, 3D floral elements appear in its path allowing users to create their own Mid-Autumn garden-scape.
The second filter focused on enhancing user engagement by allowing them to preview and interact with a 3D rendered version of the gift set and creating their own garden in the same way, promoting the product while offering an entertaining and interactive digital experience.