Creative Direction + Development | Augmented Reality
Beyoncé's Lemonade (Concept Art)
Lemonade is the sixth studio album by Beyoncé. Released in April 2016, this highly rated album features a variety of genres and was released with an hour+ long visual on HBO.
Tools:
Blender, SparkAR
8 LEMONS (CONCEPT)
Music is very visual to me and augmented reality allows people to experience music in a new visual domain. I created this filter that is only unlocked by scanning the Lemonade album cover. Once scanned, a lemon will appear and 'project' screens that display the themes throughout the album. A loop rotation was added to the lemon to mimic the spin of a record. As you move the phone around, you'll see visuals from the HBO film. The main screen transitions between frames with added text indicating each theme.
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