Beyoncé – Lemonade

8 LEMONS

Lemonade is the sixth studio album by Beyoncé. Released in April 2016, this highly rated album features a variety of genres and was released with an hour+ long visual on HBO. To extend the visual domain, I created and developed this augmented reality effect that brings the Lemonade imagery into an immersive environment.
Platform
Effect House | TikTok
Lens Studio | Snap
Meta Spark | Instagram
8th Wall | WebAR
Created
November 2021
I created an augmented reality filter concept that is unlocked by scanning the Lemonade album cover. Once the album cover is scanned, a lemon appears and ‘projects’ screens that display the various themes throughout the album. To enhance the experience, I added a loop rotation to the lemon, mimicking the spin of a record. As users move their phone around, they can see visuals from the HBO film associated with the album. The main screen transitions between different frames, with added text indicating each theme. This concept allows users to explore the album’s themes in an interactive and immersive way, blending music and visual storytelling through the power of augmented reality.
Tools
🔘 Blender
🔘 Illustrator
🔘 Photoshop
🔘 Meta Spark
📈 8.8K Impressions
📂 18.7K Opens
🎞️ 1.8K Captures