Creative Direction + Development | Augmented Reality
Beyoncé's Lemonade (Concept Art)
Lemonade is the sixth studio album by Beyoncé. Released in April 2016, this highly rated album features a variety of genres and was released with an hour+ long visual on HBO.
Blender, SparkAR
Music is very visual to me and augmented reality allows people to experience music in a new visual domain. I created this filter that is only unlocked by scanning the Lemonade album cover. Once scanned, a lemon will appear and 'project' screens that display the themes throughout the album. A loop rotation was added to the lemon to mimic the spin of a record. As you move the phone around, you'll see visuals from the HBO film. The main screen transitions between frames with added text indicating each theme.
No items found.
View All Concepts View All Concepts