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Women Of AR: Empowering Perspective On The Tech Industry

March 8, 2024
On International Women’s Day, we shed light on women as the foundation of the tech industry –

Women's Month Live: Meet top female AR creatives

March 8, 2024
#WomenInAR – Celebrate the Brilliance of Women in AR This International Women's Day!

How TikTok Is Revolutionizing Activism

March 4, 2024
Activism on TikTok Increases as Gen Z is turns filters and songs into humanitarian forces.

Top TikTok AR Filters | Effect House Selection February

February 23, 2024
It’s time to unveil the top TikTok AR Filters from February...

Gen Z is forgoing donation sites—and using TikTok for charity instead

December 28, 2023
TikTok fundraising: Members of Gen Z are opting to use monetized effects or audio to generate funds that will be donated to charity causes.

Pro-Palestinian TikTok Creators Aren't Backing Down

December 13, 2023
Gen Z's platform of choice for mindless scrolling is now a tool for digital activism.

Open House | Catch the Wave: Creating with TikTok Trends

December 12, 2023
Welcome to Open House! In this virtual event, we’ll show you around Effect House—its latest and greatest features and how to use TikTok...

TikTok's 'filter for good' could forever change how activists use social media

November 21, 2023
TikTok creators say using this filter will raise money for charity. It's the latest example of digital activism sweeping social media...

A TikTok Watermelon Filter Raising Money for Gaza Highlights the Platform’s Potential for Fundraising

November 16, 2023
An AR creator on TikTok talks to TIME about making a filter people can use to help raise money for Gaza.

Woman raises over $12,000 for Gaza by using a simple yet efficient way for donations

November 16, 2023
She created a video filter with the Palestinian symbol for resistance and is encouraging people to use it on TikTok.

How TikTok's 'Filter for Good' is raising money for Palestine

November 15, 2023
A watermelon filter is taking over TikTok FYPs in an attempt to raise money for humanitarian relief in Gaza. The filter's creator explains...

Watermelon Filter Is Taking Over TikTok and Raising Money for Palestine

November 15, 2023
The Gist: The watermelon filter on TikTok is known as the "Filter for Good," and it was created to provide aid to Palestine.

Influencer Creates Viral TikTok Filter That Donates To Nonprofits: 'It's a Skill I Can Use for Good'

November 14, 2023
Jourdan Johnson is an AR creator and immersive art director based in Southern California. What exactly does that mean?

How the mighty watermelon became a symbol of pro-Palestinian resistance on social media

November 12, 2023
Pro-Palestinian activists are using Images of watermelons to skirt content moderation algorithms on Instagram and TikTok.

Social Media Users Resort to Creative Symbols Amidst Palestinian Flag Controversy

November 12, 2023
Users allege that these measures are also impacting innocent pro-Palestinian content, including comments and accounts featuring the...

The watermelon emoji isn’t just TikTok speak for Palestine

November 9, 2023
On Instagram, infographics about the humanitarian crisis in Gaza are punctuated with the watermelon emoji. In captions of TikTok videos...

TikTokers are sharing Palestinian family recipes to raise money for aid

November 9, 2023
"This is Palestinian falafel, and this is my Palestinian grandmother," TikTok creator Vegan Bodegacat says in a voiceover as her grandmother...

Top TikTok AR Filters | Effect House Selection September

September 22, 2023
September passed incredibly quickly, and we’re right in time to show you the best of TikTok AR Filters from this month.

10 AR Filters’ Creators You Should Follow | September 2022

September 26, 2022
As you all know, we’re trying to spread some digital awAReness...

Celebrating Effect Creators at VidCon 2022

This year at VidCon, we were excited to celebrate our Effect House community and spotlight the incredible impact of effect creators on TikTok.