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Top TikTok AR Filters | Effect House Selection May
May 24, 2024
Curious about the platform's top-performing features in May? Explore the most beloved AR Effects from last month in our...
TikTokers are using sounds and filters to help Gaza
May 19, 2024
IF you've been wondering how you can help with the situation in Gaza, there are now specific filters and sounds you can use...
Women Of AR: Empowering Perspective On The Tech Industry
March 8, 2024
On International Women’s Day, we shed light on women as the foundation of the tech industry.
Women's Month Live: Meet top female AR creatives
March 8, 2024
#WomenInAR – Celebrate the Brilliance of Women in AR This International Women's Day!
How TikTok Is Revolutionizing Activism
March 4, 2024
Activism on TikTok Increases as Gen Z is turns filters and songs into humanitarian forces.
150+ Black TikTokers to Have on Your Radar
February 29, 2024
150 Black TIkTok Creators to work with, follow, collaborate with, and more across categories and passion points.
Top TikTok AR Filters | Effect House Selection February
February 23, 2024
It’s time to unveil the top TikTok AR Filters from February...
Gen Z is forgoing donation sites—and using TikTok for charity instead
December 28, 2023
TikTok fundraising: Members of Gen Z are opting to use monetized effects or audio to generate funds that will be donated...
Pro-Palestinian TikTok Creators Aren't Backing Down
December 13, 2023
Gen Z's platform of choice for mindless scrolling is now a tool for digital activism.
Open House | Catch the Wave: Creating with TikTok Trends
December 12, 2023
Welcome to Open House! In this virtual event, we’ll show you around Effect House—its latest and greatest features and how to...
TikTok's 'filter for good' could forever change how activists use social media
November 21, 2023
TikTok creators say using this filter will raise money for charity. It's the latest example of digital activism sweeping...
A TikTok Watermelon Filter Raising Money for Gaza Highlights the Platform’s Potential for Fundraising
November 16, 2023
An AR creator on TikTok talks to TIME about making a filter people can use to help raise money for Gaza.
Woman raises over $12,000 for Gaza by using a simple yet efficient way for donations
November 16, 2023
She created a video filter with the Palestinian symbol for resistance and is encouraging people to use it on TikTok.
How TikTok's 'Filter for Good' is raising money for Palestine
November 15, 2023
A watermelon filter is taking over TikTok FYPs in an attempt to raise money for humanitarian relief in Gaza.
Watermelon Filter Is Taking Over TikTok and Raising Money for Palestine
November 15, 2023
The Gist: The watermelon filter on TikTok is known as the "Filter for Good," and it was created to provide aid to Palestine.
Influencer Creates Viral TikTok Filter That Donates To Nonprofits: 'It's a Skill I Can Use for Good'
November 14, 2023
Jourdan Johnson is an AR creator and immersive art director based in Southern California. What exactly does that mean?
How the mighty watermelon became a symbol of pro-Palestinian resistance on social media
November 12, 2023
Pro-Palestinian activists are using Images of watermelons to skirt content moderation algorithms on Instagram and TikTok.
Social Media Users Resort to Creative Symbols Amidst Palestinian Flag Controversy
November 12, 2023
Users allege that these measures are also impacting innocent pro-Palestinian content, including comments and accounts...
The watermelon emoji isn’t just TikTok speak for Palestine
November 9, 2023
On Instagram, infographics about the humanitarian crisis in Gaza are punctuated with the watermelon emoji. In captions of...
TikTokers are sharing Palestinian family recipes to raise money for aid
November 9, 2023
"This is Palestinian falafel, and this is my Palestinian grandmother," TikTok creator Vegan Bodegacat says in a voiceover as...
Top TikTok AR Filters | Effect House Selection September
September 22, 2023
September passed incredibly quickly, and we’re right in time to show you the best of TikTok AR Filters from this month.
10 AR Filters’ Creators You Should Follow | September 2022
September 26, 2022
As you all know, we’re trying to spread some digital awAReness...
Rolling Stone and Meta’s Creator House Heads to Palm Springs
April 7, 2022
Over at the Reels Remix Booth, attendees can unleash their creativity by leveraging Instagram's Remix feature...
Celebrating Effect Creators at VidCon 2022
This year at VidCon, we were excited to celebrate our Effect House community and spotlight the incredible impact of effect...