King Richard features an award-nominated original song, “Be Alive,” by Beyoncé. I view augmented reality as a way to unlock immersive digital experiences, so I created a concept using the album cover to unlock an engaging game. When the “Be Alive” cover is scanned, a fun tennis-themed game is activated. Incorporating references and visuals from the movie, players are tasked with rounding up tennis balls using a shopping cart by moving in various directions before the time runs out. This interactive game not only celebrates the song and its connection to the film but also provides a unique and enjoyable experience for users.