Creative Direction + Development | Augmented Reality
King Richard (Concept Art)
King Richard is a 2021 film based on the lives of tennis stars Venus and Serena Williams, and their father. Award-winning and Oscar-nominated, this film chronicles how the Williams sisters grew up and their relationship with their father.
Tinkercad, Photoshop, SparkAR
King Richard features an award-nominated original song, Be Alive, by Beyoncé. I look at AR as a way to unlock immersive digital experiences and created this concept using the album cover to unlock an engaging game. When the Be Alive cover is scanned in Instagram, a fun tennis-themed game is unlocked. Incorporating the visuals throughout the movie, players are tasked to round up balls with the shopping cart by moving in each direction before the time runs out.
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