King Richard (film)

KING RICH

King Richard is a 2021 film based on the lives of tennis stars Venus and Serena Williams, and their father. Award-winning and Oscar-nominated, this film chronicles how the Williams sisters grew up and their relationship with their father. I created this augmented reality game concept that could be incorporated into the promotional tour to engage fans in an immersive way.
Platform
Effect House | TikTok
Lens Studio | Snap
Meta Spark | Instagram
8th Wall | WebAR
Created
March 2022
King Richard features an award-nominated original song, “Be Alive,” by Beyoncé. I view augmented reality as a way to unlock immersive digital experiences, so I created a concept using the album cover to unlock an engaging game. When the “Be Alive” cover is scanned, a fun tennis-themed game is activated. Incorporating references and visuals from the movie, players are tasked with rounding up tennis balls using a shopping cart by moving in various directions before the time runs out. This interactive game not only celebrates the song and its connection to the film but also provides a unique and enjoyable experience for users.
Tools
🔘 Illustrator
🔘 Blender
🔘 Meta Spark