Creative Direction + Development | Augmented Reality
Silk Sonic (Concept Art)
Silk Sonic is an R&B duo comprised of Bruno Mars and Anderson .Paak. Their debut album, An Evening with silk Sonic, was released in November 2021.
Blender, SparkAR
Augmented Reality Instagram filter concept for Silk Sonic, commemorating the new album release. This filter uses target tracking to trigger the camera filter effects which change the appearance of the user. The target to capture is Silk Sonic's album cover. Once scanned, a color LUT will change the tone of the scene. When the user switches back to the front camera, the scene turns into a disco. A 3D disco ball spins in the corner as lights flash around the camera space. A face tracker is unlocked that places two options of 3D glasses on the user, which can be changed by tapping the screen.
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