The "Make It Rain" AR activation for Ibotta, created with ROSE Digital, serves as a captivating interactive marketing campaign designed to attract new users and reward existing ones through a unique augmented reality experience. The WebAR game allows users to simulate catching falling cash in a virtual storm, as part of a larger campaign, Make It Rain encouraged new users to sign up and existing users to continue to Make It Rain cash back. This game not only promotes the app’s ability to easily earn users cash back, but also provides users with a fun and memorable way to interact with Ibotta's mission and earn a new user bonus.